Welcoming Radio Stations
We will mutually agree on welcoming rights for radio. We will need to know the following information to make the best decision:
History of the market within the past 12 months
Market rank of each station within the past 6 months
Radio Ticket Purchases
For stations wishing to purchase tickets, send them the RADIO TICKET PURCHASE FORM and have them send the completed form to your Borman Entertainment representative for approval and processing.
Radio Promotion
When you ask radio to submit their promotional proposal, we ask that they focus on Keith Urban, the support acts, and/or their music.
**If you are giving away front row tickets, please include the following clarification: "Winner will receive two tickets to the show in the first row behind the pit."
Radio Promotion Forms
We have provided specialized forms to use when soliciting proposals from radio. These forms have been created to help standardize communications with radio and other parties involved in the show.
When approaching radio stations for proposals, ask them first to submit the PRE-SALE RADIO PROMO FORM which covers the time period from initial announce through the public on sale date.
The MAINTENANCE RADIO PROMO FORM covers the time period from the on sale date until the week of the show. Stations may wait to submit this form until after the on sale date.
Secondary stations are always to be utilized for the pre-sale promotion period. These stations may or may not be involved in the maintenance campaign, depending on ticket sales.
If we sell out the show on the break, we will still want the WEEK OF SHOW RADIO PROMO FORM completed by the PRIMARY radio station(s). When you first talk to the primary stations, let them know that they will receive back-end tickets as our way of saying "thank you" for a sold out show. Please make sure you hold these tickets before the on sale, as this is already pre-approved by Borman Entertainment.
Day of show events must be cleared in advance. Complete the DAY OF SHOW FORM and return it to artist management for approval. NOTE: this form is to be completed by THE PROMOTER, not the radio station. We created the form to make sure that the station, venue, promoter, and management are all on the same page with regard to remotes, vans, inflatables, handouts, signage, and so forth. Also note that radio stations are permitted to broadcast live from their setups in the concourse or outside the venue. Broadcasting from the backstage area, however, is prohibited.
DOWNLOADABLE FORMS
Radio Promotion Ideas
Below are several promotional ideas you can utilize at radio in support of the tour. Please copy and paste to forward any of these to radio; they can then alter them to fit their programming style and incorporate them into their proposals. Whether you choose to use one of these ideas or your own, we ask that any promotions be focused on Keith and/or his music.
HIGH Promotions
Finish the “Straight Line” Contest
Listeners will be given the first line of a Keith Urban song, and they must supply the next line of that song as well as the name of the song to qualify for a chance to win tickets to the show.
The Last Time You Got HIGH with Keith Urban
Fans will post pictures with their friends about the last time they got “HIGH” at a Keith Urban concert with their friends — they must use the album title HIGH to qualify and tag the station! Each eligible post will be qualified to win the grand prize! The Morning Show (or Air Talent) will pick the winner.
Keith Urban’s "Messed Up As Me" Contest
Get “Messed Up As” Keith Urban and get a chance to win a pair of great seats to see this electrifying performer him in concert at _______on _______. The promoter will provide the tickets. Find Keith’s sounder HERE.
HIGH/Low Contest:
Listeners call in to play the “High or Low” game to win tickets to see Keith Urban live. The game involves guessing whether a number, fact or item is “higher” or “lower” than the one provided by the host. Winners get a pair of tickets to see Keith Urban live.
QUESTIONS:
Did Keith Urban move to Nashville/America in 1993 or was it a year higher or lower? ANSWER: Lower, 1992
Did Keith Urban receive his first-ever musical instrument higher or lower than age 5? ANSWER: Lower, A ukulele when he was four-years-old.
Was Keith Urban higher or lower than 11 years old when he first performed at country music festivals? ANSWER: Lower, 10
Does keith urban have higher or lower than 7 studio albums? ANSWER: Higher, 13
Does he have higher or lower than 20 number 1 songs? ANSWER: Higher, 24
Does Keith Urban have higher or lower than 7 Grammy awards? ANSWER: Lower, 4
Does Keith Urban have higher or lower than 10 CMA Awards? ANSWER: Higher, 13
Does Keith Urban’s latest album “HIGH” have higher or lower than 13 songs? ANSWER: Lower, 12
Does Keith Urban have higher or lower 10 Academy of Country Music Awards? ANSWER: Higher, 12
Was Keith Urban inducted into the Grand Ole Opry higher or lower than 2015? ANSWER: Lower, 2012
Holiday Promotions
Ultimate Urban Mother’s Day Promotion:
Celebrate moms by giving them the ultimate Keith Urban experience – a chance to attend one of his concerts and a VIM (Very Important Mom) experience.
Listeners call in/text or submit online to nominate a deserving Mother (whether it’s their own or someone they know) and share why their mom deserves the Ultimate Urban experience.
Moms can be surprised on air with the daily prizes of a pair of tickets to see Keith (and other prizes to be provided by station).
CLICK HERE: GENERIC MOTHER’S DAY LINER
Grand Prizes provided by station could include one or two of the following (options/ideas):
A spa day – manicure, pedicure, massage
Dinner for you and your Mom
A bouquet of flowers delivered to Mom
Breakfast by a local restaurant – maybe the chef would come to Mom’s house to cook for her
“Prom in a Straight Line” contest:
Inspired by Keith’s “Straight Line,” listeners pitch their no-turning-back prom-posal ideas. The station picks the top entries — funniest, most creative or most romantic “Straight Line” ideas. The winner gets help from the station to make the prom-posal happen.
The Prize:
Two tickets to Keith Urban’s show
(provided by station or promoter): Prom Night Prize Pack (limo, dinner and possibly a photo session)
Making ‘Prom’ Memories of Us Prom-posal Promotion:
Listeners submit their most creative or heartfelt prom-posal ideas inspired by Keith Urban’s romantic “Making Memories of Us.” It could be a flash mob, serenade or super sweet moment. The station selects 3-5 finalists based on creativity, romance and originality.
Listeners vote for their favorite OR the station can surprise the winner live on air.
The Prize:
Two tickets to see Keith Urban live
(Provided by station or promoter): A dinner and limo package for Prom Night.
Keith Urban’s Rockin’ Dad Experience Promotion:
Celebrate Father’s Day by giving a lucky dad and their guest a once-in-a-lifetime experience to rock out at a Keith Urban show.
Listeners call in, text, submit online the most “dad” moment, funniest dad story or the best dad jokes. Each day a winner is chosen to receive a pair of tickets to Keith’s show and qualify for the grand prize.
CLICK HERE: GENERIC FATHER’S DAY LINER
Grand Prizes provided by station could include one or two of the following (options/ideas):
A new grill
Grilling accessories
Gift certificate to a local BBQ restaurant General Promotions
Generic Promotions
Wild Heart Promo
What makes your Heart Wild? Listeners will post on social media/online with what makes their Heart go Wild… Kids/Family/Keith Urban/Travel/best personal story. ______ will read the best Heart going Wild moments on-air. One Grand prize winner will wins front row tickets or pit tickets.
"The Fighter" Carpool Karaoke
Show off your karaoke skills! Post a video of you and a friend/friends singing to "The Fighter" in the car, just like Keith and Nicole! Winners will get a pair of front row or pit tickets. You can also choose runners-up to receive tickets. Click here for an example of a winning video.
Get On Keith’s Guest List
Call in to win a chance to be on Keith Urban’s guest list for his upcoming show! Click here for an audio liner to accompany this promotion.
Our Favorite Soldiers "Coming Home"
Listeners can call, text, or post on social media to submit their stories of their beloved military members "Coming Home". Winners will be chosen at random to win a pair of tickets to see Keith Urban in concert. You could also have them be caller xx when "Coming Home" is played and share their stories on-air to automatically win tickets.
Little Bit Of Everything (For Outdoor Shows)
The grand prize in this promotion is --you guessed it--a Little Bit Of Everything! A pair of premium tickets, a limo ride to the show OR VIP parking, food and beverages at the venue OR dinner before the show, product from the label and who knows what else?! The sponsoring station determines how this incredible prize will be given away. Note: the winner must be selected no later than the day before the show. Promoter provides tickets, passes, VIP parking and food/beverage coupons at venue. Station provides limo, dinner outside venue, and product from the label.
Little Bit Of Everything (For Arena Shows)
The grand prize in this promotion is --you guessed it--a Little Bit Of Everything! A pair of premium tickets, a limo ride to the show OR VIP parking, food and beverages at the venue OR dinner before the show, product from the label and who knows what else?! The sponsoring station determines how this incredible prize will be given away. Note: the winner must be selected no later than the day before the show. Promoter provides tickets, passes, VIP parking and food/beverage coupons at venue. Station provides limo, dinner outside venue, and product from the label.
What the Bleep?
A line of a Keith Urban song will be played with one word bleeped out. Listeners have to call in and correctly identify the bleeped out word. The first caller to guess correctly wins!
Last Word Game
Listeners will be given the first line of a Keith Urban song, and they must supply the next line of that song as well as the name of the song.
Beat the Blues Week(end) of Winning
This promotion can be altered to fit best with your station. Station will offer a "Beat the Blues Week of Winning" with a pair of tickets given away each day during the morning, midday, or afternoon drive. Everyone who wins throughout the week qualifies for the grand prize of front row or pit tickets! Click here for the audio liner for this promotion.
Look What I Found "Somewhere In My Car"
A local country radio station sponsors the contest. To enter, each contestant submits a photograph of an item that they have recently found “somewhere in my car.” The more unusual the item, the better! The morning show (or air talent) will be looking for the oldest/most outrageous/most unusual/most disgusting items among the entries. Examples might include old concert tickets, a fossilized french fry, a large sum of money, a missing key or a bill that was never paid. At the direction of the station, contestants will post their entries on the station’s social media (create a hashtag like #wxyzsomewhereinmycar). Ten winners will be selected by air talent from the radio station and their photos will be posted on socials. Each winner receives a pair of tickets to Keith’s upcoming concert. The entry chosen by the air talent wins a pair of front row tickets! Here is the audio liner for this promotion.
Keith Urban Tickets Are "Somewhere In My Car"
This contest will be hosted by a local country radio station. A local car dealership, selected by the station, will also be involved. Pairs of Keith Urban concert tickets will be placed in several brightly-colored envelopes and hidden throughout a new car in the dealership showroom. Station listeners are invited to visit the dealership for an opportunity to play the “Somewhere In My Car” game. Each contestant will have one minute to find one of the ticket envelopes. If he/she finds an envelope, they win the tickets that are inside. If he/she does not find an envelope within the allotted minute, they win another station prize of lesser value. Front row tickets, pavilion tickets, and lawn tickets will be included in the various envelopes. When all envelopes are found, the contest moves to another car in the showroom. This can be repeated until all desired tickets are given away. If a dealership is not utilized, the station can use their station’s vehicle to hide the envelopes.
Which “Hometown” Do You <3?
“Heart Like a Hometown” is one of the songs on Keith Urban’s new album, HIGH. Each morning (or afternoon), we will play “Which “Hometown” Do You <3,” and if the caller can guess the surrounding “hometown” from the clues provided by the on-air talent, they win tickets to the Keith Urban show.
Keith Urban Trivia Questions
Click here for trivia questions!
Audio Liners
Please share these liners with radio stations where applicable. Some liners are designed for specific promotions only (these are also listed under the corresponding promotions). Others can be used for giveaway of tickets and backstage passes. Click to download liners.